The best brand advocates aren’t actors reading a script.
They’re creators who already believe in what you’re building. Culturious designs and leads everything social: creator and influencer partnerships, in-house content, UGC, and paid campaigns across every platform that matters, all with strategy first and a network built to execute it.
A creator with a smaller, deeply engaged audience often moves a brand further than one with scale but no real connection to the category. We identify creators whose voice and audience genuinely fit the brand, so the partnership feels earned instead of bought.
One-off sponsored posts rarely change how people feel about a brand. We build ongoing ambassador relationships — creators who return to the brand again and again — so the audience sees consistency and trust instead of a rotating cast of paid placements.
Beyond creator partnerships, we shoot and produce social-native photo, video, and content ourselves. Built for how people actually consume social: fast, visual, made for the scroll, without losing the craft of real production.
Meta, LinkedIn, X, Instagram, TikTok — each platform has its own language and its own audience. We run and manage paid and organic social campaigns across all of them, adapting the creative to fit the platform without losing the thread of the brand.
Creator partnerships, in-house content, and platform campaigns don’t live in isolation from each other or from the rest of the brand. We fold everything social into the same strategy driving your broader campaigns, so it reinforces the brand story at scale instead of running as a side project.
Everything social should feel connected: creators, content, media, and brand.
Detroit born Marc Kinchen, otherwise known as MK, is a multi-platinum selling record producer, DJ and AREA10 label founder. At Spark 44, we collaborated with MK to curate an inspired playlist soundtrack for the launch of the new Jaguar F-PACE and to create content on our channels. It marked the start of a new an ongoing Jaguar collaboration with Sony Music’s 4th Floor Creative that aims to help showcase emerging and established talent.
We launched “Faces of Jaguar” with Sharon Chapman, a motorcycle racer and pilot with her own following, Ashley Davis, Director and Producer and Donna Turner, Athlete and Engineer. They partnered with us to challenge gender norms on International Women’s Day. We created our #ChooseToChallenge initiative with them.
We partnered with Layton Williams, actor, singer, dancer and musical theatre performer and Daniel Fletcher, a cutting edge, fashion maven, also known as “Harry Styles favorite designer”.
We worked with Simu Liu, AKA Shang-Chi, on ways to share his real, everyday life with his followers and ours. We created content that shared his life with a community that supported his creativity.
We worked with Fashion Designer/ Creator, Judy Wu to create incredible content for our Jaguar “Hard to Forget” series.
Created for a Travel Company shot by our in-house team.
The #1 issue for Gen Z? Debt. This Marcus mobile app helps simplify your finances and stay out of trouble. Through social listening we ranked the highest expense categories and built social films around the top ten, from home repairs to (surprisingly) pet care, showing we understood the problem our app was built to solve.
