Social & Creator

Social isn’t where the campaign gets distributed anymore. It’s where the brand gets built, tested, and sold.

A lot of brands are now born on social. No website. No domain. Just a feed and an audience that found them.

That changes the order of things. The best brand advocates aren’t actors reading a script. They’re creators who already believe in what you’re building.

I design and lead everything social: strategy, channel planning, always-on content, UGC, creator and influencer partnerships, and paid campaigns across every platform that matters.

Creator and Influencer Content

DJ - MK

Worked with Detroit born Marc Kinchen, otherwise known as MK, a multi-platinum selling record producer, DJ and AREA10 label founder. We collaborated with MK to curate an inspired playlist soundtrack for the launch of the new Jaguar F-PACE and to create content on our channels. It marked the start of a new an ongoing Jaguar collaboration with Sony Music’s 4th Floor Creative that aims to help showcase emerging and established talent.

Sharon Chapman, Ashley Davis, Donna Turner.

Launched “Faces of Jaguar” with Sharon Chapman, a motorcycle racer and pilot with her own following, Ashley Davis, Director and Producer and Donna Turner, Athlete and Engineer. They partnered with us to challenge gender norms on International Women’s Day. We created our #ChooseToChallenge initiative with them.

Layton Williams and Daniel Fletcher

Partnered with Layton Williams, actor, singer, dancer and musical theatre performer and Daniel Fletcher, a cutting edge, fashion maven, also known as “Harry Styles favorite designer”.

Simu Liu

Worked with Simu Liu, AKA Shang-Chi, on ways to share his real, everyday life with his followers and ours. We created content that shared his life with a community that supported his creativity.

Jamie Cartwright.

Judy Wu

Worked with Fashion Designer/ Creator, Judy Wu to create incredible content for our Jaguar “Hard to Forget” series.

 

Social Campaigns

 
Social Campaigns

4 By Far — Live Music and Adventure

In Coachella Valley, we celebrated the arrival of the New Defender in the U.S. with two days of epic adventure, live music, and Land Rover vehicles for our loyalist advocates.

 

The #1 issue for Gen Z? Debt. This Marcus mobile app helps simplify your finances and stay out of trouble. Through social listening we ranked the highest expense categories and built social films around the top ten, from home repairs to (surprisingly) pet care, showing we understood the problem our app was built to solve.

Vacay It Forward built a community of travelers who have each other's back, giving them hundreds of ways to #vacayitforward, creating connection and encouraging others to join. It drove more personal, better reviews from like-minded people: be guided by others so you can travel like you.