Launching a new global travel brand from the ground up.
TEASER PHASE
First we create the teaser campaign: the X arrived before the brand did, revealed post by post across the feed.
Cirque du Soleil - River Dance to tease out the Celebrity “X” on the river.
The teaser evolution:
The way you see the world is about to change.
Then we created new idea: "This Is How We River," carried across every channel.
Launch Phase
The brand voice: every line written to sell the river.
We built trade show booths that let the travel industry step aboard ships that didn't exist yet.
