I built and ran Creator X Studio, a standing content operation for a global luxury brand, designed to run every week rather than switch on for launches and off again. Creator collaborations, influencer programs, UGC, and original content we produced ourselves, in-house.

The studio worked as one continuous loop. We pulled assets from markets around the world, localized them for North American audiences platform by platform, shipped in real time, read the performance, and fed what we learned straight into the next round of creative. Strategists, social teams, creators, and production partners all operated inside that loop, not as a chain of handoffs.

I led the framework that held it together: brand strategy, creative direction, and performance insight working as a single system, so the engine could move fast without ever drifting off-brand. Creators sat inside it as true collaborators, not bolted on as distribution.

Because we made so much ourselves and treated UGC as a first-class asset, the studio cut production cost and turnaround dramatically. The result was a model that ran continuously, learned as it went, and never had to wait for a production company.

DJ - MK

Detroit born Marc Kinchen, otherwise known as MK, is a multi-platinum selling record producer, DJ and AREA10 label founder. We collaborated with MK to curate an inspired playlist soundtrack for the launch of the new Jaguar F-PACE and to create content on our channels. It marked the start of a new an ongoing Jaguar collaboration with Sony Music’s 4th Floor Creative that aims to help showcase emerging and established talent.

Sharon Chapman, Ashley Davis, Donna Turner.

We launched “Faces of Jaguar” with Sharon Chapman, a motorcycle racer and pilot with her own following, Ashley Davis, Director and Producer and Donna Turner, Athlete and Engineer. They partnered with us to challenge gender norms on International Women’s Day. We created our #ChooseToChallenge initiative with them.

Layton Williams and Daniel Fletcher

We partnered with Layton Williams, actor, singer, dancer and musical theatre performer and Daniel Fletcher, a cutting edge, fashion maven, also known as “Harry Styles favorite designer”.

Simu Liu

Simu Liu, AKA Shang-Chi, and I worked together on coming up with a way for him to share his real, everyday life with his followers and ours. We created content that shared his life with a community that supported his creativity.

Jamie Cartwright.

Judy Wu

We worked with Fashion Designer/ Creator, Judy Wu to create incredible content for our Jaguar “Hard to Forget” series.

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